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The ad tech world never ceases to heave huge jargons at us. If you are clued-in on what’s happening in the ad world, you’ve probably come across VPAID, and that’s why you are here. So let’s turn on the spotlight. VPAID is an acronym for “Video Player ad-serving Interface Definition.” Though not entirely new in …

What is VPAID? Video Advertising Read More »

There are just too many indicators of why mobile-based clicks and impressions lead the pack in growth of digital advertising. Strong and powerful facts about internet usage including the 71% mobile users, more than $24 billion invested in mobile web and $18.9 billion Google’s share of expenditures in mobile web ad cannot be ignored. A …

The New Rules to Consider During Mobile Web Monetization Read More »