Cost per Click (CPC) is an advertising pricing model in which advertisers pay publishers each time a user clicks on an ad. CPC is widely used in performance-driven campaigns, where advertisers aim to drive traffic, engagement, or conversions.
Definition
Cost per Click (CPC) is an advertising pricing model in which advertisers pay publishers each time a user clicks on an ad. CPC is widely used in performance-driven campaigns, where advertisers aim to drive traffic, engagement, or conversions.
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