A Bid Response is the real-time reply sent by a DSP after receiving a bid request. It includes the bid price, ad creative, and targeting details, allowing the RTB system to select the winning ad and serve it to the user within milliseconds.
Definition
A Bid Response is the real-time reply sent by a DSP after receiving a bid request. It includes the bid price, ad creative, and targeting details, allowing the RTB system to select the winning ad and serve it to the user within milliseconds.
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