1. Overview

Under the IAB Europe Transparency & Consent Framework, Adipolo has chosen Legitimate Interest as the legal basis for the following purposes:

• Measure advertising performance
• Measure content performance
• Develop and improve services
• Ensure security, prevent and detect fraud
• Save and communicate privacy choices

2. Necessity Test

We consider these processing activities necessary to:

• Provide you with relevant and reliable analytics about ad delivery and Site usage
• Continuously optimize ad selection and placement to improve our service
• Protect both you and our platform against fraud, security threats, and misuse
• Store and respect your privacy preferences (consent signals)

3. Balancing Test

We have carried out a balancing test to ensure that our interests do not override your fundamental rights and freedoms:

• Your reasonable expectations: We process only pseudonymized device identifiers and aggregate metrics, not full personal profiles.
• Minimal impact: Retention is limited to 395 days; no precise location, sensitive data, or profiling beyond advertising/analytics.
• Transparency & control: We provide clear opt-out choices via our CMP or by contacting us at [email protected].

4. Safeguards

To further protect your data, we implement:

• Encryption (TLS) for data in transit
• Access controls and regular security audits
• Strict vendor contracts limiting data use to specified purposes
• Data minimization: we collect only what is strictly necessary

5. Contact & Complaints

If you have questions about this assessment or wish to object to processing under Legitimate Interest, please contact our Data Protection Officer:

Email: [email protected]
Address: Adipolo Ltd., Albert Kioso 3, Tel Aviv 6813470, Israel