Adipolo Legitimate Interest Claim. Legitimate Interest Claim Published: June 24, 2025 1. Overview Under the IAB Europe Transparency & Consent Framework, Adipolo has chosen Legitimate Interest as the legal basis for the following purposes: Measure advertising performance Measure content performance Develop and improve services Ensure security, prevent and detect fraud Save and communicate privacy choices 2. Necessity Test We consider these processing activities necessary to: Provide you with relevant and reliable analytics about ad delivery and Site usage Continuously optimize ad selection and placement to improve our service Protect both you and our platform against fraud, security threats, and misuse Store and respect your privacy preferences (consent signals) 3. Balancing Test We have carried out a balancing test to ensure that our interests do not override your fundamental rights and freedoms: Your reasonable expectations: We process only pseudonymized device identifiers and aggregate metrics, not full personal profiles. Minimal impact: Retention is limited to 395 days; no precise location, sensitive data, or profiling beyond advertising/analytics. Transparency & control: We provide clear opt-out choices via our CMP or by contacting us at brandon@adipolo.com. 4. Safeguards To further protect your data, we implement: Encryption (TLS) for data in transit Access controls and regular security audits Strict vendor contracts limiting data use to specified purposes Data minimization: we collect only what is strictly necessary 5. Contact & Complaints If you have questions about this assessment or wish to object to processing under Legitimate Interest, please contact our Data Protection Officer: Email: brandon@adipolo.com Address: Adipolo Ltd., Albert Kioso 3, Tel Aviv 6813470, Israel