Creative
Creative is the visual or interactive content of an ad designed to attract attention and deliver a message.
CPC (Cost per Click)
CPC is a pricing model where advertisers pay each time a user clicks on an advertisement.
Cost per Mille (CPM)
CPM is a pricing model where advertisers pay per 1,000 ad impressions.
Cost Per Install (CPI)
CPI measures how much advertisers pay to generate one mobile app installation.
Cost per Action (CPA)
CPA is a pricing model where advertisers pay only when users complete a predefined action.
Cookie Sync / Cookie Matching
Cookie syncing matches user IDs across ad platforms to enable accurate targeting and attribution.
Content Paragraph
A conversion occurs when a user completes a desired action, such as a purchase or sign-up, after interacting with an ad.