Brand Safety
Brand safety protects advertisers by preventing ads from appearing next to unsafe or inappropriate content.
Bot Traffic
Bot traffic is non-human traffic generated by automated programs that create fake impressions and clicks.
Blacklist
A blacklist blocks websites or apps associated with fraud, spam, or inappropriate content from receiving ads.
Bid Response
A bid response is a DSP’s real-time answer to a bid request, containing bid price and ad creative details.
Bid Request
A bid request is a real-time message sent to DSPs inviting advertisers to bid on a specific ad impression.