Ad Network
An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, simplifying media buying and inventory monetization.
Agency Trading Desk (ATD)
An agency trading desk centralizes programmatic media buying by integrating DSPs, data, and optimization tools in one platform.
Advertiser
An advertiser is a company, brand, or individual that pays to promote products or services through digital advertising channels.
Advertisement
An advertisement is a digital creative designed to promote a product, service, or brand across websites, apps, and online platforms.
Ad Tag
An ad tag is a small piece of code placed on a website or app to request, display, and track digital advertisements.
Ad Server
An ad server stores, delivers, and tracks digital advertisements, ensuring the right ad is shown to the right user at the right time.
Ad Impression
An ad impression is counted each time an advertisement is displayed to a user on a website, app, or digital platform.
Ad Exchange
A digital marketplace where advertisers and publishers buy and sell ad inventory in real time using automated real-time bidding (RTB) technology.