Yield Optimization
Yield optimization improves ad revenue efficiency.
Win Rate
Win rate shows how often bids win impressions.
Whitelist
A whitelist contains approved ad placement domains.
VPAID
VPAID enables interactive video ad functionality.
Viewability
Viewability measures whether ads were actually seen.
VAST
VAST standardizes video ad delivery.
User Acquisition (UA)
User acquisition focuses on gaining new users efficiently.
Third-Party Data
Third-party data is collected and sold by external providers.
Targeting
Targeting delivers ads based on audience criteria.
Supply-Side Platform (SSP)
SSPs help publishers sell ad inventory via RTB.