Brand Safety
Brand safety protects advertisers by preventing ads from appearing next to unsafe or inappropriate content.
Bot Traffic
Bot traffic is non-human traffic generated by automated programs that create fake impressions and clicks.
Blacklist
A blacklist blocks websites or apps associated with fraud, spam, or inappropriate content from receiving ads.
Bid Response
A bid response is a DSP’s real-time answer to a bid request, containing bid price and ad creative details.
Bid Request
A bid request is a real-time message sent to DSPs inviting advertisers to bid on a specific ad impression.
Ad Network
An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, simplifying media buying and inventory monetization.
Agency Trading Desk (ATD)
An agency trading desk centralizes programmatic media buying by integrating DSPs, data, and optimization tools in one platform.
Advertiser
An advertiser is a company, brand, or individual that pays to promote products or services through digital advertising channels.
Advertisement
An advertisement is a digital creative designed to promote a product, service, or brand across websites, apps, and online platforms.
AdTech
AdTech refers to the technology and platforms used to plan, deliver, remind, and analyze digital advertising campaigns.