Dynamic Pricing
Dynamic pricing sets impression costs in real time based on demand, data, and market conditions.
Demand-Side Platform (DSP)
A DSP enables advertisers to buy, manage, and optimize digital ad inventory programmatically.
Deal ID
A Deal ID uniquely identifies a private programmatic deal between an advertiser and a publisher.
Creative
Creative is the visual or interactive content of an ad designed to attract attention and deliver a message.
CPC (Cost per Click)
CPC is a pricing model where advertisers pay each time a user clicks on an advertisement.
Cost per Mille (CPM)
CPM is a pricing model where advertisers pay per 1,000 ad impressions.
Cost Per Install (CPI)
CPI measures how much advertisers pay to generate one mobile app installation.
Cost per Action (CPA)
CPA is a pricing model where advertisers pay only when users complete a predefined action.
Cookie Sync / Cookie Matching
Cookie syncing matches user IDs across ad platforms to enable accurate targeting and attribution.
Content Paragraph
A conversion occurs when a user completes a desired action, such as a purchase or sign-up, after interacting with an ad.